• PPC (Google Ads / Meta Ads)

Get 150% More Leads & Sales with ROI-Focused Ad Campaigns

At Copywing, we don’t just run ads, we build conversion-optimized campaigns that bring you real customers. Whether it’s Google Ads, Facebook Ads, or Instagram Ads, our expert team ensures your every click counts.
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Years Of Experience
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Why Choose Copywing as Your PPC Partner?

Google & Meta Ads Expertise

Certified specialists manage your campaigns end-to-end for maximum performance.

Custom PPC Strategy

Ad funnels designed around your industry, goals, and budget for targeted impact.

Full Transparency

Detailed reports on ad spend, clicks, conversions, and ROI, no hidden metrics.

ROI-Focused Ad Campaigns

Every click is strategically optimized to drive conversions, not just traffic.

Scalable Growth

From lead generation to e-commerce sales, we deliver measurable, sustainable results.

  • Our services

Our Offered PPC Services

Copywing offers a full range of SEO services that will help your website rank quickly, bring in targeted traffic, and get high-quality leads in any industry.
Boost visibility with targeted search campaigns, dominate competitor keywords, and run Google Shopping & YouTube Ads that reach customers actively looking for your products/services.
Engage your audience with scroll-stopping creatives, advanced targeting, and conversion-optimized funnels. Perfect for small businesses to scale leads and e-commerce brands to drive sales.
From keyword research to ad setup, A/B testing, and scaling, Copywing handles everything so you can focus on running your business.
Landing pages, ad creatives, targeting, and retargeting strategies, built to maximize conversions per click.

SEO vs. PPC: Which Strategy Fits Your Brand?

Many businesses debate between SEO and PPC. The truth? Both are vital.

SEO builds long-term organic visibility and authority but takes months to show results.

PPC through Google & Meta Ads delivers instant visibility, faster conversions, and complete control over budget.

At Copywing, we recommend a balanced digital marketing approach—using PPC for quick wins while SEO works in the background for sustainable growth.
Learn more about our SEO Services

Who We Work With

Small Businesses & Startups

Low budget? No problem. Our paid traffic for small biz campaigns focus on maximum ROI with minimal spend.

E-commerce Brands

Boost sales with Google Shopping ads and dynamic product Meta Ads that re-engage shoppers at every stage of the funnel.

Local Businesses

We create hyper-local campaigns to put your business in front of nearby customers searching for your services.

Enterprises

From CRM integration to global scaling, our ppc campaign management company builds robust systems that drive enterprise-level growth.

What Are the Different Types of PPC Ads?

Now that you understand what paid search is, the next step is to explore the different types of PPC campaigns that can strengthen your online presence and position your services in front of the right audience. At our pay-per-click advertising agency, we collaborate closely with your team to identify the most effective PPC ad formats that align with your goals and drive qualified leads into your sales funnel. Depending on your objectives, you can leverage various types of PPC ads, such as:
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Search Ads
Search ads are text-based advertisements that appear on search engine results pages when users actively search for specific keywords. They are highly intent-driven, meaning your ad reaches people who are already looking for your product or service. This makes them one of the most effective formats for driving qualified traffic and conversions.
Display Ads
Display ads are banner-style advertisements that appear on websites, apps, or videos across Google’s Display Network. They are designed to boost brand awareness by visually engaging audiences as they browse online. With creative visuals and targeting options, display ads help capture attention and keep your brand top of mind.
Social Ads
Social ads are paid advertisements shown on platforms like Facebook, Instagram, LinkedIn, and more. They leverage user data to target specific demographics, interests, and behaviors, ensuring your message reaches the right audience. These ads are ideal for building engagement, brand awareness, and even driving direct sales.
Remarketing Ads
Remarketing ads target users who have previously interacted with your website or app but didn’t complete a desired action. By showing them tailored ads as they continue browsing online, you remind them of your brand and encourage return visits. This strategy significantly improves conversions by re-engaging warm leads.
Google Shopping Ads
Google Shopping ads showcase your products directly in Google search results, complete with images, prices, and product details. They allow potential buyers to see your offerings at a glance and compare with competitors instantly. For e-commerce businesses, this ad format is one of the most powerful tools to drive sales.
Gmail Sponsored Promotions (GSP)
Gmail Sponsored Promotions are interactive ads delivered directly into a user’s Gmail inbox. They appear like regular emails but expand to reveal rich media, product details, or special offers when clicked. This format is perfect for reaching users in a more personal space, increasing engagement and conversions.
Local Services Ads
Local Services Ads connect your business with nearby customers actively searching for services like plumbing, cleaning, or repairs. These ads appear at the very top of Google search results, complete with contact options and reviews. They build trust and make it easier for customers to book your services directly.

How Does PPC Marketing Work?

Step 1: Keyword Research & Audience Analysis

We begin by identifying the most relevant keywords and defining your ideal audience based on demographics, interests, and buying intent.

Step 2: Campaign Setup & Ad Creation

Next, we design compelling ads and set up campaigns across platforms like Google Ads and Meta Ads. This includes writing ad copy, creating visuals, and choosing the right bidding strategy.

Step 3: Ad Auction & Placement

Whenever a user performs a search or scrolls through social media, your ad enters a real-time auction. Google and Meta decide which ad to display based on bid amount, ad quality, and relevance.

Step 4: User Clicks the Ad

You’re charged only when someone clicks your ad. This visitor is then directed to your website or a conversion-optimized landing page.

Step 5: Landing Page Experience

A strong landing page with clear CTAs converts the visitor into a lead or customer—whether that means filling out a form, making a purchase, or booking a consultation.

Step 6: Tracking & Reporting

All campaign data, including impressions, clicks, conversions, and ROI—is tracked in real time, giving full visibility into performance.

Industries We Serve

Copywing offers a full range of SEO services that will help your website rank quickly, bring in targeted traffic, and get high-quality leads in any industry.

Healthcare & Clinics

Get more patient appointments with geo-targeted Google Ads.

Real Estate

Generate high-intent leads for property sales and rentals.

Education & Coaching

Enroll more students with Meta Ads funnels.

Fitness & Gyms

Drive local sign-ups with scroll-stopping Instagram ads.

SaaS & IT Services

Lower your cost per acquisition while scaling globally.

Fashion & Lifestyle Brands

Boost sales with Instagram Shopping & Google Shopping ads.

Real Client Results

View Case Studies

Startup SaaS

Cut cost per acquisition (CPA) by 40% using a custom PPC strategy.

E-commerce brand

Achieved a 230% ROAS on Google Shopping campaigns.

Local gym

Generated 300+ leads in 30 days with Instagram paid ads.

Tools & Platforms We Use

We don’t rely on guesswork. Our campaigns are powered by industry-leading platforms:

Common PPC Mistakes (and How We Fix Them)

Most businesses burn money on PPC because of simple mistakes:

Ignoring remarketing

We re-engage warm audiences to close more sales.

Targeting too broad

We refine audiences for higher-quality clicks.

No landing page optimization

We build pages designed to convert

Poor ad copy & creatives

Our team designs scroll-stopping ads that get clicks.

Case Studies: Real Client Wins

Dynamic E-commerce Platform

Dynamic E-commerce Platform

Dynamic E-commerce Platform

Dynamic E-commerce Platform

Dynamic E-commerce Platform

Dynamic E-commerce Platform

Dynamic E-commerce Platform

Dynamic E-commerce Platform

Dynamic E-commerce Platform

Dynamic E-commerce Platform

Dynamic E-commerce Platform

Dynamic E-commerce Platform

Dynamic E-commerce Platform

Dynamic E-commerce Platform

Dynamic E-commerce Platform

See More Client Success Stories

Certifications & Trust Badges

Google Ads Certified Partner

Meta Business Partner

5+ Years of PPC Experience

100+ Campaigns Managed Across 15+ Industries

Competitor Comparison Chart

Feature
Copywing
Other Agencies
Freelancers
ROI-Focused Ads
Custom Funnel Setup
Transparent Reporting

Pricing & Packages

Visitors always want to know the investment upfront. Even if you don’t show exact numbers, add a section like:

Starter Plan (for small businesses)

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Growth Plan (for scaling e-commerce)

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Enterprise Plan (custom strategy)

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Your competitors are already investing in PPC. Don’t let them steal your customers. Partner with Copywing today and let’s turn your ad spend into predictable revenue.
Book a Free PPC Consultation

Industries We Serve

Copywing offers a full range of SEO services that will help your website rank quickly, bring in targeted traffic, and get high-quality leads in any industry.

3X higher click-through rates than industry average

200% average increase in lead generation within 60 days

Reduced CPC (Cost per Click) by up to 40% for clients

Ready to Scale Your Business with Paid Ads?

Whether you’re a startup, local business, or established brand—Copywing is your go-to performance marketing studio. Let us run your campaigns so you can focus on running your business.
  • Book a Free PPC Strategy Session Today!
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    FAQs About PPC Advertising

    Q1. How much does PPC cost in India?
    It depends on your industry. For small businesses, we recommend at least ₹20,000/month for effective results.
    Most clients see results within 2 weeks. Scaling takes 1–2 months for peak performance.
    Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram).
    Because we combine ROI-focused ad campaigns with transparency, real reporting, and industry-specific strategies.

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